Pitt & Broome

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Spec ad | “Burn rubber” Toyota Prius print ad

Posted by on Apr 13, 2013

Spec ad | “Burn rubber” Toyota Prius print ad

Finding the Big Idea is often the key to creating great ads, whether in print or online. For these Toyota Prius spec ads, the P&B team got to the core of what Prius stands for: get where you’re going without damaging the environment.

With photo-realistic imagery and a simple tagline, the image connects simply but strongly to its core audience.

Spec ad | “Burn rubber” Toyota Prius print ad