Toyota Prius – Mock Ads
For this project I worked with a copywriter to create some mock ads for the Toyota Prius. I art directed the project and did the design, while he worked on the fine tuning of the copywriting. The headline for this project was “Versatility is such a long word” and the subheadline was “So we just use Prius”.
I had a great time working with Dan to come up with some creative text for this project and to create a design that fit the message properly. All the designs you see for this project were created in-house. It was great working with Dan and I can’t wait to collaborate with him again.