Pitt & Broome

Move your business in the right direction

eLead Smart Ad Redesign

Posted by on Jan 30, 2014

eLead Smart Ad Redesign

In this project we were asked to take an existing poster design eLead had and give it a modern design refresh. After speaking with them, they wanted to go in a direction that continued to focus on mobile devices.

We decided to go bold even bolder with the typefaces and colors to start. By going with larger typefaces and a bold blue header, we felt it would pull the user in, compelling them to read on. Then, we carved out some space in the middle of the poster just for the numbers along with data (the meat and potatoes). We wanted a reader to almost be able to scan and know why they should work with eLead. The final part of the page was dedicated to driving the point home about competing locally.